“My monthly salary is 3,000 and I drive a luxury car in the metaverse”
"I was prostituting luxury cars in the Metaverse, and the car company lost money and I made money!"
"Actually both the customer and the car company made money."
Today, major car companies have successively deployed in the metaverse field, and their marketing methods may have long exceeded our imagination.
According to the judgment of Ma Tianyi, chief analyst of Metaverse of Minsheng Securities Research Institute, the application of Metaverse in automobile marketing may be implemented in one or two years, and more car companies will adopt more abundant measures in the future. marketing tools.
Young people in the gameOwn the first luxury car in their life
In February, Ferrari CEO revealed that Ferrari has been established A sector focused on digital services,to explore potential opportunities in a metaverse world that integrates virtual reality, gaming, and social interaction to enhance its presence in virtual Branding in the world.
Last year, Ferrari teamed up with Epic Games to use Unreal Engine to bring its new 296 GTB hybrid sports car into the game Fortnite,This is The first highly realistic drivable vehicle in the game's history. Players don't need to spend money to buy this car, just run into one in the game world.
Epic's director of advanced projects admitted: "This artistic and technical collaboration between us and Ferrari has been very successful, bringing the first realistic vehicle for experience to the Fortnite's cross-platform multiplayer environment. Launching a fully functional photorealistic rendering vehicle in a stylized setting like this is a wonderful way to advance our vision of the metaverse."
Porsche Officially stated: "It is strategic for Porsche to increase activity in the gaming world. We can attract the attention of the target group in the gaming world, where the automotive dream of the young and digital age begins. to them."
The above car companies choose and play Linkage allows users to experience the metaverse, while some car companies directly create a metaverse.
In September last year, BMW and XR technology company Journee launched JOYTOPIA based on Web3D technology. All users can access via browser and do not need username and password to enter JOYTOPIA.
At JOYTOPIA, users can create virtual avatars to participate in dancing and crowd surfing, as well as watch bands from many different angles and get close to the stage.
Car fans who are unable to visit Max-Joseph-Platz's BMW Hubs because they did not attend the auto show can also experience the vehicle's visual highlights through JOYTOPIA.
Each section of JOYTOPIA addresses topics that are vital to the future of the BMW Group. Among them, the "Re:IMAGINE" section is the core of the entire BMW brand family, used to display important information related to the brand.
In response, BMW's vice president of brand communication and brand experience said: "We hope to start a new dialogue with the audience and change the communication mode from brand interpretation to user interpretation. JOYTOPIA is a qualitative leap in the digital world. It allows us to take our brand communications to the next level.”
“Lyk&Co Paradise”, with the help of 5G, AI, cloud computing, VR and other technologies, reproduces the online exhibition hall of Lynk & Co at 1:1, and sets up three major categories of fuel, new energy and performance vehicles The first-level scene involves 6 car series and 12 versions.
Users can watch the car immersively in the virtual exhibition hall, experience the interaction of changing the body color, opening the door and trunk, and feeling the interior. At the same time, Lynk & Co Park can seamlessly combine online purchases with offline test drives and car pickups.
Lynk & Co said that in the future, it will gradually unlock new experiences such as online auto shows, new car launches, virtual test drives, and virtual spokespersons in Xiyong, and even allow users to test the vehicle manufacturing and model testing of Lynk & Co. The production process and production quality assurance system have more intuitive contact and perception. And this clear personal experience can drive users to consume with confidence.
In addition to making " Metaverse Cars”, even create “Metaverse Car Models” based on physical cars.
March, Tencent's first avatar tailored for SAIC Volkswagen Lingdu L - "Ling", the energy messenger of the spicy city,The cross dimension of SAIC Volkswagen Lingdu L The listing conference achieved a "hot start".
The virtual human "Ling" is very compatible with the "Spicy Aesthetic Digital Coupe"Lingdu L. Under the leadership of "Ling", the press conference line The live broadcast received a total of 40 million views, and the live broadcast interaction volume reached 30 million. On the day of the press conference, the cumulative number of Lingdu L deposit orders exceeded 18,000.
Focusing on the theme of "Wise Traveling Thousands of Miles", Du Xiaoxiao interprets Aian's performance highlights one by one, making the original boring parameter explanations lively and interesting, and interacting with the Metaverse , the Martian experience, and more.
On the product highlight of the AION LX PLUS, which has a battery life of 1008km, Du Xiaoxiao introduced: "In the 'Metaverse', 1008km is enough to drive from the Yellow Crane Tower in the Three Kingdoms period to Guangzhou in 2022. 'Little waist'."
In April, Hyundai Motor Group announced a 2 billion won investment in Metaverse Entertainment, a subsidiary of mobile game developer Netmarble F&C, to finance a virtual human project.
Through this investment, the virtual human technology the company is developing will collaborate with Hyundai Motor on various projects. Hyundai Motor may collaborate with the company's virtual influencer Rina, as well as virtual 4-member girl group K-pop expected to debut later this year.
Buy a "Metaverse Car", Get a "Metaverse"
Northern University of Technology Zhang Xiang, a researcher at the Automotive Industry Innovation Research Center and an automotive analyst, once said:
“The Metaverse is a social space and a network tool. Car companies acquire users and fans in the Metaverse, and they can also use these users and fans in the future. Converted into potential customers. Car companies plan in advance, and they can use the Metaverse concept as a product highlight to attract consumers to buy cars, thereby increasing sales.”
“On the other hand, Metaverse can also provide entertainment, Business and office functions will be closely connected to the car after the car realizes autonomous driving in the future.”
In fact, these functions will be realized in the near future. In March, Audi announced that starting this summer, select Audi models will be equipped with the Holoride-enabled MIB-3 infotainment system.
In addition, Holoride provides an in-car VR entertainment system,for passengers to experience immersive games during the journey. According to the official website promotional video, the vehicle will be transformed into an animated car, space vehicle, etc., and the passengers will have different experiences as players.
I believe that with the gradual advancement of metaverse-related technologies, whether it is "car marketing + metaverse", or "metaverse in the car", are approaching a better future.
source: “My monthly salary is 3,000 and I drive a luxury car in the metaverse”
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